In this episode, Rebekah shares how she was “born this way”—with an entrepreneurial spirit and a natural mind for marketing. From childhood, she loved offering ideas to business owners, a curiosity that grew during her time at UNC Chapel Hill, where she majored in journalism and mass communications. After gaining experience promoting and growing local children’s gyms, joining a digital marketing agency, and starting multiple businesses, she eventually launched her own firm: Unita Marketing, which now thrives with a dedicated team of four.
Rebekah reflects on her very first clients at Unita Marketing—brewery owners and a hardscaping company that she still works with today—whose success stories fueled her growth, helped her build a strong referral network, and sparked her genuine love for networking.
A Personal Approach to Marketing
Rebekah’s passion for helping small and medium-sized businesses shines through in her client-centered approach. Every business receives a customized plan designed to maximize value, strengthen its online presence, and build reputation. She constantly measures results, evaluates efforts, and communicates openly with clients—always using data to guide strategy.
For her, marketing isn’t just about tactics. It’s about caring, connecting, and telling each client’s unique story. Her biggest challenge now? Scaling her company while maintaining the high level of service that defines her brand.
What to Look for in a Marketing Agency
For business owners seeking marketing support, strategy is everything. Without intention, content creation and publishing can quickly become wasted effort.
If you’re just starting out with a limited budget, focus first on your foundation. Invest in a professional website—and don’t cut corners. From there, partner with a marketing professional who listens, understands your goals, and genuinely cares about your success. When your website and social platforms are set up correctly, you’ll have the foundation to grow with clarity, consistency, and purpose.
The Power of Passion and Purpose
This episode is an inspiring exploration of entrepreneurship, authentic marketing, and the impact of leading with passion. Rebekah’s story proves that caring deeply for clients and championing their success not only drives business growth but also builds the kind of long-term relationships that make marketing truly meaningful.