At Unita Marketing, we believe small businesses deserve more than generic strategies and inflated promises. As a boutique Raleigh SEO company, our job is to connect you with the right audience—organically, strategically, and transparently.
Unlike larger agencies, we don’t outsource your success. You’ll have direct access to our owner, Raleigh-native Rebekah Werner, and her team doing the actual work. Our size is our strength: more attention, more accountability, and more meaningful results.
So, what can you expect when you choose to work with Unita Marketing? Let’s walk through the client journey.
Step 1: Honest Conversations About Your Goals
Before we talk rankings or keywords, we talk about you—your business goals, your customers, your market. What’s worked before? What hasn’t? What are you really hoping to achieve?
We take the time to understand your specific market, audience, and objectives. The result is marketing initiatives that resonate with your target demographic and drive tangible, lasting results for your business.
Step 2: Custom Strategy, Built for Raleigh & Beyond
Search engine optimization isn’t one-size-fits-all—and we don’t treat it like it is. We design a custom strategy by drawing from data-driven insights and Raleigh-area expertise:
- Industry & Competitive Analysis – We research your competitors’ online strategies to understand their strengths, weaknesses, and overall performance.
- Local Service Area Focus – We tailor strategies for your Raleigh metro and surrounding NC markets, optimizing for region-specific keywords that matter most to your audience.
- Search Trends & Keyword Data – Using various methods of keyword research, we uncover what your customers are searching for—and how to capture that traffic.
- Website Performance & Content Gaps – Our deep-dive audits evaluate on-page SEO, technical backend (speed, code), and opportunities for new content.
Our customizable approach integrates additional digital marketing services based on your goals:
- Content Development – Blog posts and new website pages are created with your ideal customer in mind—reinforcing SEO while capturing your audience’s attention.
- Email Marketing – Personalized email messaging nurtures leads and strengthens relationships with current customers, keeping your brand top of mind.
- Social Media Management – By regularly posting on platforms like Instagram, LinkedIn, and Facebook, our team creates and curates shareable content that supports your goals, expands your reach, and builds trust.
- Pay Per Click Advertising – Smart, short-term PPC campaigns can boost visibility during your SEO ramp-up—always with a focus on long-term, cost-effective organic growth.
- Logo and Web Design – Cohesive branding and conversion-focused website design enhance user experience, support SEO, and build credibility from the very first click.
- Web Hosting & Domain Management – Reliable hosting, domain renewals, and technical upkeep are handled for you—so your website stays secure, fast, and worry-free.
- Google Workspace Management – Setup and support for email, shared drives, and user management through Google Workspace keep your team connected and your business looking professional.
We never push pre-packaged bundles. Instead, we craft a tailored plan that fits your unique stage of growth, budget, and goals—ensuring every effort is intentional, measurable, and results-driven.
Step 3: Local Search Engine Optimization That Knows Raleigh
If your customers are nearby, you need to show up locally. As a Raleigh SEO company, we specialize in helping Triangle-area businesses get found—by the right people, in the right places.
Our geo-targeting services include:
- Google Business Profile optimization
- Location-based keyword strategy
- On-page content that signals local relevance
- Local backlink building to boost credibility
- Conversion-focused landing pages and user experience enhancements
We bring a deep understanding of Raleigh’s neighborhoods, business landscape, and culture. From recognizing valuable local sponsorship opportunities to knowing which community events your customers care about, we craft marketing that feels familiar and local—because it is.
Step 4: Monthly Reporting You’ll Actually Understand
Each month, we conduct performance audits to catch potential issues early and ensure your campaigns stay aligned with your goals. Every quarter, you’ll receive a detailed report that includes:
- Website & Traffic Performance: Breakdown of keyword rankings, traffic sources, and conversion data
- Campaign Analysis: What’s working across your website, social media, content, and paid ads
- Growth Insights: Trends and patterns to help guide future strategy
- Strategic Recommendations: Actionable steps to improve results and uncover new opportunities
We track your results closely and pivot fast when needed. You’ll always have a clear view of your progress—and a voice in the direction we take next.
Step 5: Results That Grow Over Time—Without Relying on Ads
Our favorite part of the client journey? Showing you when your organic traffic surpasses paid traffic.
Because we invest in sustainable Search Optimization Strategies, you’ll see:
- Steady keyword ranking increases
- More qualified local leads
- A resilient online presence that doesn’t depend on ad spend
Paid ads have their place—but they stop when your budget does. SEO builds long-term momentum, helping you own your space online and attract customers organically for months and years to come.
Based in Raleigh. Focused on results. Rooted in trust.
If you’re tired of wondering what your Raleigh SEO company is actually doing—or if you’re getting started and want to build a strong foundation—Unita Marketing is here to help. Let’s talk about your next step. Contact us today!
