As the flowers bloom and the weather warms up, it’s not just our closets that could use a good spring cleaning. Now is the perfect time to declutter and revitalize your online presence to ensure your content is performing and that you are delivering the best user experience to your guests. Our local digital marketing agency, Unita Marketing based out of Raleigh, NC, is here to share a few tips to spruce up your marketing mojo and to give your brand the fresh, vibrant boost it deserves.
- Clean Up Your Media Gallery: Start by reviewing your website’s media gallery. Identify and remove any outdated or irrelevant images, but be cautious not to delete anything that is currently active on your site.
- Remove Unused Pages and Posts: Take a good look at your existing content and ask if it’s still pertinent. Delete any unused drafted pages or posts within your site. Update outdated information and make a plan to add content/new pages for new services, not only to attract visitors but also to improve your site’s search engine rankings.
- Check for Broken Links: Utilize online tools to scan your website for broken links. Broken links not only disrupt user experience but can also negatively impact your SEO efforts. Fix any broken links promptly to ensure a seamless browsing experience for your visitors.
- Ensure Proper Google Analytics Tracking: Verify that your website is correctly set up to track visitor data with Google Analytics. This powerful tool provides valuable insight into your website’s performance, allowing you to make data-driven decisions to improve user engagement and conversion rates.
- Test Your Contact Form: Fill out and submit all contact forms on your website. Confirm that you received the contact form submissions in your designated inbox and confirm they are tracking as conversions in Google Analytics.
- Index Your Pages with Google Search Console: Submit your website’s sitemap to Google Search Console to ensure all pages are properly indexed by search engines. This step enhances your website’s visibility and accessibility to users searching for relevant content.
- Conduct a Comprehensive Site Audit: Perform a thorough review of your website’s content, structure, and functionality. Identify and address any inaccurate information, broken links, or usability issues to improve the overall user experience.
- Review and Update Social Media Profiles: Audit your business’s social media profiles and online directories to ensure consistency and accuracy across all platforms.
- Analyze Advertising Campaign Performance: Evaluate the effectiveness of your paid advertising campaigns by analyzing key performance metrics such as click-through rates, cost-per-click, and conversion rates. Make data-driven adjustments to optimize your advertising spend and maximize ROI.
- Monitor Search Engine Rankings and SEO Performance: Track your website’s search engine rankings for relevant keywords and phrases. Collaborate with an SEO strategist from a local digital marketing agency to identify opportunities for improving on-page optimization and content strategy to enhance your website’s visibility and organic traffic.
At Unita Marketing, we are dedicated to helping businesses thrive in today’s competitive marketplace. Our local digital marketing agency provides comprehensive audits like these each month for our clients. Ready to take your marketing to the next level? Contact us today to schedule a free consultation.